I'm no expert, but from what I can tell there are a few different categories of book trailers:
Short, polished, professional:
Polished, professional (entire advance spent on actors and directors and Hollywood stuff):
Really long/storytelling/viral trailer:
Made at your kitchen table for $0 with your kids screaming in the background:
So, lovely YA-5 readers, do you have a preference? Do book trailers make you want to buy a book?
For me, I haven't really seen a trailer that would make me run as fast as I can to the store to buy a book. A lot of times the word of mouth that directed me to the trailer will make me want to buy the book. And periodically a meme on Twitter (like #gimmeacall) will entice me to buy a book. But so far... trailers seem cool and fun to watch but none have pushed me over the edge of my sadly skinny wallet.
Tell me what you think of trailers. And now that I think of it, I'm even more curious about trailers vs. memes. What say you, wise ones?